Kate Hook, 2025 Federal candidate for the seat of Calare, and their preferred creative agency asked us to bring to life a vision of rural life in Australia – to provide a respite from the cacophony of political advertising during the election. These had the highest viewer-retention rate of any campaign asset of the election.
As part of a new campaign urging the government to invest in ‘Local Energy Hubs’, we produced a short documentary highlighting regional Australian farmers’ experience with the shift to renewable energy.
The campaign features nine spots via CX Lavender, directed by Dean Friske and produced by Production Group, with a focus on capturing the distinctive experience of vulnerable groups like young men, rural and remote young people, First Nations people, and LGBTQIA+ people.
