As part of the rollout of new, more efficient internal customer management systems, Westpac needed a campaign that would easily communicate its benefits and give the system a strong sense of appeal. Translating product benefits into something fun to watch was essential, especially as the series would be mandatory viewing for staff.


Our friends at Eardrum gave us a brief: articulate the feeling of surprise and delight when your favourite song comes on the radio.

Capturing those feelings across multiple scenes and telling them in a single seemless story – we’re really proud of the end result.


A budget 1/5 that of the Daily Show, on a new channel no one’s heard of: go create and manage a nightly comedy show – something nobody’s done in Australia for 25 years.

Did it!