Gruen: “Loneliness”

Gruen: “Loneliness”

TVC
30'

Every episode of the long-running ABC series “Gruen”, they invite two Creative Agencies to take on an unusual topic in a segment called “the pitch”. They go head-to-head and are judged by the expert panel.

In June 2022, Production Group was asked to bring to life Campaign Edge’s vision in response to the question “How do we make loneliness a public health issue”.

Directed by Henry Ingles, and pulled together by the whole PG team, with VFX from Cutting Edge Post this was a group effort that had a great result: we won! Nice to have another trophy around the office.

Campaign Edge
Executive Creative Director: Dee Madigan
Creatives: Sam Harley, Tammy Tinkler

Production Group
Director: Henry Ingles
Executive Producer: Andrew Garrick
Producer: Madelin Logan
DOP: James Gilligan
Visual Effects: Glenn Cone, Cutting Edge Post