Gruen: “Mansplainer”

Gruen: “Mansplainer”

TVC
45"

Every episode of the long-running ABC series “Gruen”, they invite two Creative Agencies to take on an unusual topic in a segment called “the pitch”. They go head-to-head and are judged by the expert panel.

In May 2024, Production Group was asked to bring to life Campaign Edge’s vision in response to the question “How do we control mansplaining hands in men?”

A throw-back to the days of direct-advertising and infomercials, Madelin responded to the script and Creative by Campaign Edge in classic comedic style.

Campaign Edge
Executive Creative Director: Dee Madigan
Creatives: Samantha Harley & Simon Veksner

Production Group
Director: Madelin Logan
DOP: Matt Dargaville