NSW Fire Brigade Employees Union

Lights. Camera. Fire.

The NSW Fire Brigade Employees Union (FBEU) wanted to develop a campaign to demonstrate how invaluable professional firefighters are to the NSW community. They also wanted to showcase the wide skill set and training of professional firefighters.

Using the killer fact that synthetic materials burn faster than ever, this campaign reminds NSW residents just how important the right training, equipment and response times from professional firefighters are in saving lives.