NSW Fire Brigade Employees Union
Agency: Campaign Edge
Agency Executive Creative Director: Dee Madigan
Agency Art Director: Samantha Harley
Agency Producer: Lucy Hicks
Producer: Madelin Logan
Director: Andrew Garrick
DOP: Sky Davies
Lights. Camera. Fire.
The NSW Fire Brigade Employees Union (FBEU) wanted to develop a campaign to demonstrate how invaluable professional firefighters are to the NSW community. They also wanted to showcase the wide skill set and training of professional firefighters.
Using the killer fact that synthetic materials burn faster than ever, this campaign reminds NSW residents just how important the right training, equipment and response times from professional firefighters are in saving lives.