Headspace: “The Unachievys”
Shot over 2 days, and featuring actors Zoe Terakes and Ngali Shaw, the campaign introduces viewers to The Unachievys, a community awards ceremony that amplifies and then breaks down the often-impossible expectations that young people face in their everyday lives.
The campaign features nine spots via CX Lavender, directed by Dean Friske and produced by Production Group, with a focus on capturing the distinctive experience of vulnerable groups like young men, rural and remote young people, First Nations people, and LGBTQIA+ people.
https://headspace.org.au/our-impact/campaigns/for-you/
Headspace
Brand & Campaign Manager: Laura Taunt
Digital Marketing Manager: Illona Charykova
Divisional Marketing Manager: Heath Saunders
CX Lavender
Business Director: Charlotte York
Business Manager: Kate Pendergast
Client Services Director: KaLing Ng
Executive Creative Director: Ryan Stubna
Associate Creative Director: Russell Nelson
Copywriter: Abby Clark
Business Manager: Georgie Drinnan
Business Executive: Nat Kunze
Agency Producer: Whitney Hawthorn
Photographer / BTS: Brayden Harry
Production Group
Director: Dean Friske
Executive Producer: Andrew Garrick
Senior Producer: Madelin Logan
Production Coordinator: Emily Koletti
1st Assistant Director: Hattie Archibald
2nd Assistant Director: Rhi Baker
DOP: Paul Moss
VTR: Nick Williams
1st Assistant Camera: Lucas Corroto
2nd Assistant Camera: Tim Cook
Sound Operator: Sarah Henty
Gaffer: Simon Walsh
Best Boy LX: Tobias Anderson
LX Assist: Balint Major
Art Director: Laura Murray
Art Assistant: Margarita Gershkovich
Wardrobe: Patricia Lapique
Wardrobe Assist: Stella Morison
Make up / Hair: Lisa Soames
Make up / Hair Assist: Paige Galston
Runner: Nelson Pittar
Runner: Harrison Hislop-Jennings