Headspace: The Unachievys
Production partner: Production Group
Director: Dean Friske
Executive producer: Andrew Garrick
Creative agency: CX Lavender
Executive creative director & partner: Ryan Stubna
Associate creative director: Rusty Nelson
Copywriter: Abby Clark
Agency producer: Whitney Hawthorn
Shot over 2 days, and featuring actors Zoe Terakes and Ngali Shaw, the campaign introduces viewers to The Unachievys, a community awards ceremony that amplifies and then breaks down the often-impossible expectations that young people face in their everyday lives.
The campaign features nine spots via CX Lavender, directed by Dean Friske and produced by Production Group, with a focus on capturing the distinctive experience of vulnerable groups like young men, rural and remote young people, First Nations people, and LGBTQIA+ people.
