CX Lavender for headspace

Client: headspace
Agency: CX Lavender

headspace did not start small with their first ever brand campaign. With nine 30 second spots and only two shooting days, the Production Group team and director Dean Friske had to design ‘The Unachievys’, an award show that breaks down impossible expectations.

The casting was critical to the success of the campaign. Aussie actors Zoe Terakes and Ngali Shaw had to speak to a wide demographic with each script carefully crafted for a different community of young people including LGBTQI+, first nations, regional youth and students.

The spots launched across TV, digital, owned media, social and radio channels.