[yellow tail] wine with Sophie Monk

Client: [yellow tail] wines
Agency: Dig

Matchmonking: the act of pairing two Aussies icons, Sophie Monk and [yellow tail] wine.

This playful spot by DIG creative, came with a limited one day shooting window and a whole tonne of glamour.

The 30 second spot starred six Sophie Monks with each iteration requiring a transformative new look of glam makeup and wardrobe. Directed by Andrew Garrick, the shoot required multiple set ups, lock-offs and comps.

The [yellow tail] x Sophie Monk “Easy to Love” campaign is through-the-line, on Broadcaster Video on Demand (BVOD), out of home media (OOH), retail, social and PR.